Post by account_disabled on Feb 24, 2024 10:39:18 GMT 1
The added value of this activity is the human factor : in fact, having people talking about you or your brand is a very interesting opportunity, both for companies and public administrations. But which are the sectors that more than others should focus on this web marketing tool and what are the mistakes not to make in an influencer marketing campaign for companies or PAs ? What are the opportunities and trends for the near future? We talked about it with an expert, Ilaria Barbotti , who, with her Digital PR Atelier , knows the mechanisms and background of the rapidly growing sector very well. Influencer marketing: the thermometer of the situation in Italy According to the data from the 2021 Brand & Marketer Report by ONIM (National Influencer Marketing Observatory), which involved 485 professionals: 53.9% of those interviewed have activated projects with creators and influencers in the last 12 months; 67.5% declared themselves satisfied to largely satisfied with the results obtained.
To learn more about the trend, the recent survey Middle East Phone Number List Followers and influencers: what relationship is possible? of Bva Doxa analyzed "the specific weight" of influencers today, involving a thousand Instagram users and followers of at least one influencer and focusing on the characteristics most appreciated by people. When talking about brands, followers expect transparency (important for 40% of users), but also competence - important for 32%, especially over 35s - without neglecting the use of irony and fun, which appeal to the age group 18-34 years. Furthermore, with respect to purchases, 83% declare that the influencer's post is the starting point for buying something , while 62% appreciate sponsorships, recognizing them as a way to learn more about the qualities of products or discover new ones. What makes the involvement of YouTubers, TikTokers and creators so special? Let's find out together with Ilaria Barbotti! Effective influencer marketing campaigns: Ilaria Barbotti's advice Ilaria is a digital nomad entrepreneur with over 10 years of experience in the world of communication and digital PR.
Expert in social media and influencer marketing, among "her numbers" she has four publications under her belt with Hoepli, in 2015 she was the first in Italy to write a book about Instagram, Instagram Marketing , she has collaborated with companies such as Jaguar, Marche Region, ActionAid Italia and Nespresso and she is the woman who in 2011 created Igersitalia , the only national network of Instagram enthusiasts (yes, it's her!). The icing on the cake, Ilaria founded the Nomad Atelier x Creative Minds, a network of connected talents throughout Italy and is committed to supporting female empowerment and reducing the gender gap in the digital world. In short, he has what it takes. Moreover, his latest effort - the second edition of Instagram marketing For Dummies - promises to reveal all, absolutely all the rules of influencer marketing! Let's start delving into the topic immediately. Ilaria explains to us how, if the human factor makes influencer marketing a powerful tool, on the contrary a wrong campaign can prove harmful: "it can become a communication that penalizes us, which is why it is important to implement a correct strategy and select people which are in line with what we want to tell, having our objectives clear", he begins to explain.
To learn more about the trend, the recent survey Middle East Phone Number List Followers and influencers: what relationship is possible? of Bva Doxa analyzed "the specific weight" of influencers today, involving a thousand Instagram users and followers of at least one influencer and focusing on the characteristics most appreciated by people. When talking about brands, followers expect transparency (important for 40% of users), but also competence - important for 32%, especially over 35s - without neglecting the use of irony and fun, which appeal to the age group 18-34 years. Furthermore, with respect to purchases, 83% declare that the influencer's post is the starting point for buying something , while 62% appreciate sponsorships, recognizing them as a way to learn more about the qualities of products or discover new ones. What makes the involvement of YouTubers, TikTokers and creators so special? Let's find out together with Ilaria Barbotti! Effective influencer marketing campaigns: Ilaria Barbotti's advice Ilaria is a digital nomad entrepreneur with over 10 years of experience in the world of communication and digital PR.
Expert in social media and influencer marketing, among "her numbers" she has four publications under her belt with Hoepli, in 2015 she was the first in Italy to write a book about Instagram, Instagram Marketing , she has collaborated with companies such as Jaguar, Marche Region, ActionAid Italia and Nespresso and she is the woman who in 2011 created Igersitalia , the only national network of Instagram enthusiasts (yes, it's her!). The icing on the cake, Ilaria founded the Nomad Atelier x Creative Minds, a network of connected talents throughout Italy and is committed to supporting female empowerment and reducing the gender gap in the digital world. In short, he has what it takes. Moreover, his latest effort - the second edition of Instagram marketing For Dummies - promises to reveal all, absolutely all the rules of influencer marketing! Let's start delving into the topic immediately. Ilaria explains to us how, if the human factor makes influencer marketing a powerful tool, on the contrary a wrong campaign can prove harmful: "it can become a communication that penalizes us, which is why it is important to implement a correct strategy and select people which are in line with what we want to tell, having our objectives clear", he begins to explain.